Privacy Notice – Charterhouse Motorcycle Auction

Privacy Notice

Effective Date: 13th January 2026

Introduction

Charterhouse Auctioneers Limited (“Charterhouse”, “we”, “our” or “us”) is committed to protecting your personal information and respecting your privacy.
This Privacy Notice explains how we collect, use, store and protect your personal information when you:

visit our website;
register as a buyer or seller;
request valuations;
consign items for auction;
bid at our auctions;
purchase items from us;
contact us by telephone, email or post;
subscribe to our newsletters or marketing communications; or
otherwise interact with us.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Data Controller

Charterhouse Auctioneers Limited
Registered Office:
Albert Goodman
Lupin Way
Yeovil
Somerset
BA22 8WW
Email: enquiry@charterhouse-auction.com
Website: www.charterhouse-auction.com

The Personal Information We Collect

Depending on the services you use, we may collect:

Identity Information

Name
Date of birth (where required)
Photographic identification
Proof of address

Contact Information

Postal address
Email address
Telephone numbers

Financial Information

Bank account details
Payment information
VAT details where applicable

We do not store your full payment card details.

Auction Information

Bidder numbers
Vendor information
Purchase history
Consignment details
Valuation records
Commission arrangements

Website Information

When you visit our website we may collect:

IP address
Browser type
Device information
Website usage statistics
Cookies and similar technologies

CCTV Images

Our salerooms are monitored by CCTV for the purposes of crime prevention, public safety and the protection of staff, customers and property.

How We Collect Your Information

We collect information:

directly from you;
through our website forms;
by telephone or email;
when you register to bid;
when you consign property for sale;
from online bidding platforms including Easy Live Auction and The Saleroom;
from publicly available sources where appropriate; and
where required by law for identity verification or anti-money laundering purposes.

How We Use Your Information

We use your personal information to:

administer auctions;
register bidders;
manage vendor accounts;
process purchases and payments;
arrange collection or delivery of lots;
provide valuations;
respond to enquiries;
maintain business records;
comply with legal obligations;
detect fraud and prevent crime;
improve our website;
send auction catalogues and newsletters where appropriate; and
manage customer relationships.

Our Lawful Bases

We process personal information because:

processing is necessary for the performance of a contract;
processing is necessary to comply with legal obligations;
processing is necessary for our legitimate business interests, provided these do not override your rights; and
where required, we rely on your consent, for example for certain marketing communications.

Marketing

We may send information about forthcoming auctions, catalogues, valuation events and other services.
Where required by law, we will obtain your consent before sending electronic marketing.
You may unsubscribe from marketing emails at any time by using the unsubscribe link or by contacting us.

Who We Share Information With

We may share personal information with trusted third parties where necessary, including:

online bidding platforms such as Easy Live Auction and The Saleroom;
payment service providers;
couriers and delivery companies;
professional advisers including accountants, auditors and solicitors;
IT service providers;
website hosting providers;
insurers;
banks;
law enforcement agencies;
regulators; and
government authorities where legally required.

We require all third parties to protect your personal information appropriately.

International Transfers

Most personal information is processed within the United Kingdom.
Where information is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK data protection law.

Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected, including to comply with legal, accounting and taxation requirements.
Retention periods vary depending on the type of information but may include:

auction and financial records for up to seven years;
identity verification records where legally required;
valuation records where appropriate;
CCTV recordings for a limited period unless required for investigation.

Security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, destruction or disclosure.

Cookies and Website Analytics

Our website uses cookies to improve your browsing experience.
We use Google Analytics to understand how visitors use our website and to help improve our services.
You can manage cookies through your browser settings.

Your Rights

Under the UK GDPR you have the right to:

access your personal information;
request correction of inaccurate information;
request erasure in certain circumstances;
request restriction of processing;
object to processing;
request transfer of your information where applicable;
withdraw consent where processing is based on consent; and
complain to the Information Commissioner’s Office (ICO).

Requests should be sent to:

enquiry@charterhouse-auction.com

Complaints

If you have concerns about how we handle your personal information, please contact us first.
You also have the right to complain to the Information Commissioner’s Office:

https://ico.org.uk

Changes to this Privacy Notice

We may update this Privacy Notice from time to time.
The latest version will always be available on our website together with the effective date shown at the top of this document.